Delta Air Lines is running a new campaign in the Philippines through a two-part video series to promote the airline’s new products and services through the end of this year. One introduces the airline’s four-cabin products – Delta One Suites, Delta Premium Select, Delta Comfort+, and the Main Cabin – which are offered on flights from Manila to the U.S. The other highlights its reinvented international Main Cabin service, which was launched last month worldwide.
The first video named “Ready to Where” is designed to showcase Delta’s four-cabin products and services with four professional models from countries that Delta serves in the Asia-Pacific region, who represent each cabin in a runway-style fashion show. The four models introduce each cabin experience, including the privacy of Delta One Suites with a full flat-bed seat and a sliding door, increased personal space and customized service along with premium meals for Delta Premium Select, extended legroom and dedicated overhead bins for Delta Comfort+, and the new bistro-style dining and enhanced inflight entertainment for the Main Cabin.
The second video introduces a multitude of thoughtful enhancements in the Main Cabin during the flight, starting from welcome cocktails and a hot towel service, followed by bistro-style dining that allows customers to select upgraded appetizers and larger entrees, complete with custom-designed serviceware. As a token of gratitude for flying Delta, customers will be treated to chocolates during the descent.
The campaigns will run on VOD streaming platforms, digital and social media channels, including YouTube, Teads TV, Google, Adara, Facebook, and Instagram, through December 31, 2019.
Currently, Delta’s newest A330-900neo aircraft and the refurbished B777 aircraft, which are operated on the Narita-Seattle and Narita-Atlanta routes, are equipped with all four-cabin products. A330-900neo will be operated on the Manila-Seoul flights from March 29, 2020. All flights to and from Manila offer the new Main Cabin service.