‘Pinagkaguluhan ata literal na pinilahan ang pagdating ng PBB alumna na si Melai Cantiveros, with matching Voltes V theme played by a marching band” as the Adobo Connection welcomes her as the first brand-ambassador endorser of the fastest-growing restaurant brand in the country.
Not just as and endorser, Melai is also a franchisor of Adobo Connection and that made her an authentic brand representative because she knows what she is talking about.
Adobo Connection welcomes Melai through a media press conference held at the SM North EDSA Annex branch located at the UG level of the mall. Melai met with the press and talked about how she got into the business.
Describing it as a perfect business for her, she told us how she gor involved and how she asked around how to get a Adobo Connection franchise. Melai’s down-to-earth attitude contributes to her mass-appeal and she herself ackowledge it and becoming a franchisee and endorser for Adobo Connection puts her more closer to her fans and the Filipinos who love the adobo dish.
“We’re really proud to announce the first-ever brand ambassador/franchisee of Adobo Connection, Melai, who embodies what true Filipino mom is – yung maalaga sa pamilya and may malasakit. Similar to our brand statement, we want our customers to feel at home and remember their mom’s cooking every time they enter our store,” said Meredith Ngo, Adobo Connection’s Managing Director.
Adobo Connection puts function and plays a variety of fusion to the favorite Filipino dish and offering different menus to eat adobo.
Adobo is a fan-favorite Filpino dish that can be cooked in many ways. Often marinated and cooked in vinegar and soy sauce, the Philippine adobo is typically cooked with meat (pork or chicken – or both but not limited to) and with numerous variants attributed to the adobo recipe.
Adobo Connection banks Filipino cravings with the adobo dishes, recognizing how the staple dish is engraved in every Filipino’s lives. This year, Adobo Connection is adding new dishes to its menu that everyone will crave for – Adobong Lechon Manok, Lechon Kawali, and Adobosilog.
Melai owns three Adobo Connection outlets nationwide and even though she does not know much about running a business, she compliments Adobo Connection’s support and commitment to its franchisees she sees truly reassuring.