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HUAWEI Mate 30 Series Launch Event Rethinks the Role of Technology and the Power of Innovation

At the official launch of the Huawei Mate 30 series held in The Fifth at Rockwell, October 28th, the pervading theme was “Rethink Possibilities”.

While delving into the new technologies and features that set the new products apart from the rest of the smartphone market, the Huawei representatives and brand ambassadors in attendance shared how the Mate 30 and Mate 30 Pro encouraged them to rethink their lifestyles and professions in refreshingly interesting ways.

Rethink Smartphone

Huawei’s Senior Global Product Manager Peter Gauden gave a detailed overview of the Mate 30 series’ hardware highlights, including the new 40MP Cine Camera and a 40MP SuperSensing Camera, the new powerful Kirin 990 chipset, and halo fashion design among others.

Combined, each hardware innovation worked together seamlessly to offer an experience that transcended conventional smartphone capabilities.

Shedding an interesting light to all the tech talk are key brand ambassadors and their experience with the Mate 30 series. Known TV Commercial Director Sid Maderazo was mightily impressed with the Mate 30 Pro’s cameras, especially in the videography department.

Business Executive GP Reyes related how OneHop lets him transition smoothly from phone to PC during hectic work schedules. Actor Jericho Rosales shared how just using the Mate 30 series was a joy, between the innovative security features, gesture controls, etc.

Mr. Gauden further adds, “We’ve always strived to push the boundaries of smartphone technology, whether it’s the cameras, the display, or the user experience; the Mate 30 Series embodies the result of our innovative spirit, and we hope you take the technology we’ve made in bold new directions – because it really can.”

Rethink Technology

George Li, Country Head of Huawei’s Consumer Business Group led the discussion on how the Mate 30 series’ release will pave a new path for all Huawei products in the future, creating an innovative product ecosystem with Huawei Mobile Services (HMS) at its core.

Li explained how Huawei Mobile service ecosystem played a critical role in creating smarter software services in the Philippines seamlessly providing an overview of HMS as an intelligent ecosystem of services that enable a variety of devices and apps to work cohesively. Currently, HMS’ suite of apps and services has an estimated 570 million monthly active users in 170 countries, and continues to expand from there. Seamless AI life is a 5–10 year long-term strategy of Huawei Consumer BG. Based on this long term strategy, Huawei is set offer five intelligent life scenarios to consumers, such as mobile office, smart home, fitness & health, entertainment, and easy travel. To realize this, Huawei will continue to bring in series ecosystem products to the country.

“With HMS at the core of our extensive product lineup, we are gradually building a stronger and smarter ecosystem that fulfills a wide variety of roles depending on the situation. Owning a Huawei device like the Matebook 13, Watch GT 2, or Band 4 opens the door to entirely new possibilities in Filipino lifestyles, which we are very excited to share with our consumers,” Mr. George Li says of HMS.

Rethink Environment

The third major portion of the event was devoted to Project E for E: Saving Environmental Ecology through Technological Ecosystem. In partnership with non-profit organization Save Philippine Seas (SPS), Huawei Philippines’ joint project aims to use its innovative tech solutions to help protect and preserve the country’s natural resources. To achieve E for E’s goals, Huawei and its partners will employ a multi-pronged approach to its environmental campaign that involves raising awareness, providing technological support for specific projects, and teaming up with third-party entities to broaden the campaign’s scope.
This special program initiated by Huawei is deeply rooted from our vision to bring digital to every person, home, and organization for a fully connected, intelligent world”, says George Li, Country Head at HUAWEI Consumer Business Group. “As a leader of technology and Innovations Company, our pursuit is to make use of our capabilities to respond to the needs of our society, particularly our environment.”
Through E for E, Huawei strives to empower communities by offering technological solutions like public cloud, improvements and expanding coverage of Internet connection, AI capabilities, mobile phones and a lot more.
Anna Oposa, Executive Director of SPS discussed the project excitedly, saying “Project E for E is an incredible opportunity for our cause to reach a wider audience, which sends the message that yes, this cause is important and worthy of attention more than ever. We at SPS are grateful for Huawei’s aid in utilizing their cutting-edge solutions to meet our environmental protection goals, proving that technology indeed has the power to change the world.”
Led by Li, Huawei’s influential ambassadors grouped together as a union of environmental advocates and encouraged more people to join the cause of protecting and advocating the environment.
The launch of the Mate 30 series delivers more than just the newest piece of smartphone tech to the market – it’s the catalyst for a new era in Huawei’s vision for the future. A future that employs its innovative spirit into rethinking the way technology can be used: creating smarter device ecosystems while protecting natural ecosystems at the same time, for starters.

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