Philippine Franchise Association (PFA), founded in 1995, is the pioneer of franchise association in the Philippines.
“We’ve now covered around 150,000 small businesses in the country and we want to make the country the franchise capital in Asia,” said Sammie Lim, Chairman Emeritus, PFA.
PFA members include the country’s biggest franchises – both local and foreign MSMEs.
Basics Of Franchising
– Duplicating the success of a business using other entrpreneur’s money, time, and human resources.
– Be the Boss.
– Franchising has 90% success rate vs. 25% for start-ups.
– Franchising is a mix of food, service, and retail businesses.
“Franchise Asia Philippines 2018 will feature key leaders sharing their experiences and thoughts on franchising during this year’s event. We will have talks that we called ‘The Big Debate’ where we will tackle one that we discuss inside the boardroom – Endorsement: Digital Influencers vs Celebrities,” shared Chris Lim, over-all chairman, Franchise Asia Philippines 2018.
Franchise Asia Philippines 2018 will happen on July 18-22, 2018 at SMX Convention Center, Mall of Asia, Pasay City.