We may not heard Country Bankers Life Insurance most of the time but it’s been around since March 1965 founded by its president Jose E. Desiderio, Sr.. Its aim is to address the insurance needs in rural areas, catering to small and medium business entrepreneurs, farmers, fishermen, and public school teachers – a market that had been untapped in the ’60s.
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To this date, this is the same commitment that the officials of CBLI continuously delivering and offering for its clients for more than its five decades of existence. Country Bankers has never faltered in its commitment to provide simple and affordable insurance that every Filipino families can avail.
“There have always been challenges that need to be overcome but we remain solid and commited to serving the needs of the common Filipino. Through the years we have proven to be reliable insurers by reaching out to our target market and giving them the insurance that answer their needs,” says Atty. Romeo G. Velasquez, president of Country Bankers Insurance Group (CBIG).

Ai-Ai Delas Alas Supports Country Bankers

As the leading endorser of Country Bankers, movie actress and comedienne Ai-Ai Delas Alas is a prime example of how the insurance firm dedicates its service for the Filipinos living in the lower bracket of the society. Ms. Ai-Ai has set an example among her colleagues as she provides basic life insurance for her loyal fans and supporters. It’s her way of giving back tot hem the love and support that they’ve been giving to her throughout her career.
Same with Country Bankers, “We have made insurance very simple. While we offer basic insurance products, we try to be as relevant as possible to the market we serve,” says Geraldine Desiderio-Garcia, senior vice president and general manager, CBIG.
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Ms. Ai-Ai recently renewed her contract with CBIG which was witnessed by friends from the social media at a simple lunch held Casino De Espana Manila in Kalaw, Manila.

An Ally To Filipinos

CBIG ceaselessly works on ways to innovate its products, to better serve the market it now has, and further expand its reach.
“I want our company to be known as a “company with a heart” and a company that can be relied upon to deliver its commitment. We will continue to deliver what we promise to give,” concludes Garcia.
As CBIG continues to evolve as  a company, it remains true to its core values – sincere, dependable service, mostly from rural areas. CBIG remains an able ally to Filipinos seeking security for themselves and their families, through its life and non-life products.
For inquiries please visit them at Country Bankers, 648 T.M. Kalaw, manila ir call at tel. nos. 523-8611 for life insurance and 542-0621 for non-life insurance.
 

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