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BYS and Regine Collaboration for the Shining Diva

Fast-rising cosmetics brand BYS takes the spotlight once again with a new and
exciting collaboration, this time a duet with “Asia’s Songbird” Regine Velasquez.

The latest in the growing line of collections inspired by top Filipino celebrities who
would like to make their name in the makeup industry, the BYS x Regine collaboration is called REIGNE, a play-up of the legendary singer’s name that is reflective of her fun and elegant personality.

The two traits also serve as the character of the products under REIGNE.

These are a powder brush, brow pencil, lipstick, eyebrow palette, eyeshadow palette and a lipstick set, as well as a Duo Powder Palette, which is a foundation and concealer in a palette.

As with previous BYS collections, the new collab with Regine encourages makeup
enthusiasts to be their own expert using the cosmetic essentials curated by Queen Regine herself for a young and fresh look every day.

BYS (@byscosmetics_ph) was introduced to the Philippine beauty market six years ago by IFACE Inc, and is exclusively available at Watsons and SM Beauty stores nationwide, and at

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