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Big Winners and Surprises at the 55th Anvil Awards

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of EXCELLENCE in Public Relations for outstanding PR Programs and Tools.

The submission of entries opened last
October 15, 2019 and were closed on December 18, 2019.

The Gabi ng Parangal was held last night, February 28, 2020 at The Manila Hotel, awarding big names in the PR industry who showcased exemplary services and campaigns for numerous brands and advocacies that brought prestige in the industry.

The event was attended by industry leaders and game-changer teams who worked hard to achieve these spots at the 55th Anvil Awards Night which included Public Relations Programs, Public Relations Tools, and Special Categories as the major categories lined-up for selecting this year’s winners.

The ANVIL AWARDSโ€™ highest honor is the Grand Anvil Award. This award is given to most outstanding public relations program that surpasses all programs already rated as โ€œGoldโ€ in their respective categories. While AGENCY OF THE YEAR is an award given to a public relations agency that garners the most number of accumulated points based on the value of each trophy received.

Ripple8 / DDB Group Philippines

PR Agency Ripple8’s clients bagged different awards during the awarding ceremony. Michelle Orosa-Ople, Media Relations & Activations Director posted on her Facebook account her congratulatory message to their partner clients and sister agencies.

What a joy to celebrate the best ideas recognized by iconic peers and colleagues at the #55thAnvilAwards ๐Ÿ†๐Ÿ†๐Ÿ†

Congratulations to our clients Jollibee, Meralco, PLDT-Smart, and the Department of Tourism! ๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป๐Ÿ‘๐Ÿป What an honor to be working on impactful, enjoyable campaigns with you all. And a huge THANK YOU to all our media partners, salamat salamaaat po sa lahat ng suporta ๐Ÿ™๐Ÿป๐Ÿ™๐Ÿป๐Ÿ™๐Ÿป Thank you for helping us tell stories that create ripples of positive change.

Thank you, Public Relations Society of the Philippines for always inspiring us to do work that is good, and does good. Mabuhay po kayo! ๐Ÿ‡ต๐Ÿ‡ญ

And to our #Ripple8Fam, DDB Group Philippines, sister agencies Tribal Worldwide, DDBPHL, and Bent&Buzz, congratulations!!! So, so proud to be part of this family. ๐Ÿ†๐Ÿ†๐Ÿ†”

https://www.facebook.com/635030273/posts/10163120027135274/

Ripple8/DDB Group Philippines hauled a total of 15 awards form the prestigious award-giving body.

PLDT / Smart Communications, Inc.

List of big winners include PLDT and its wireless unit Smart Communications Inc. who took home 25 trophies at the 55th Anvil Awards, including the Platinum Anvil for Gabay Guro. Presented by the Public Relations Society of the Philippines, the Anvil Awards recognize outstanding PR programs and tools.

https://m.facebook.com/story.php?story_fbid=2481916508803666&id=1573379969657329

GCash

GCash brand on the other hand won the Anvil Company of the Year (Major Recognition) for product excellence and innovation in its Public Relations, Digital, Marketing Communications programs that garnered the most number of Gold (8) and Silver (13) awards.

https://m.facebook.com/story.php?story_fbid=10222282233753561&id=1497526513

PayMaya

PayMaya took home seven Anvil trophies for various campaigns.

Grupo Agatep

(Charlie A. Agatep, Grupo Agatep Chairman and CEO / Facebook)

Grupo Agatep, a PR Agency headed by Mr. Charlie Agatep wins 10 trophies during the 55th season. Overall, through the years, Agatep PR now has a total of 177 Anvils to be proud of.

Stratworks, Inc.

(Stratworks, Inc. / Facebook)

Stratworks, a Public Relations and Marketing Communications Agency also struck gold in the Gabi ng Parangal. A total of 14 Anvils were awarded to Stratworks for work done with Jollibee, Starbucks, Cebuana Lhuillier, & Id8. These include two golds for the PR Programs category for Jollibeeโ€™s Kwentong Jollibee Valentinesโ€™ Day videos and ID8โ€™s โ€œ8List #YOUthDECIDEโ€ entry in the Digital PR Programs category.

Samsung Philippines

(EON Group / Facebook)

It’s a Gold Anvil win for Samsung Galaxy S10 PasS10n Lab mounted by EON Group (Philippines) to inspire and showcase the Samsung Galaxy S10’s unique features in a creative way through curating workshops with passionate trailblazers.

realme Philippines

(Eason de Guzman Jr / Facebook)

Another surprise of the night was unveiled when the first industry award for realme smartphone brand was announced. The year-old realme community is recognized by the 55th Anvil Awards as a platform of nurturing a positive experience for the youth.

A year of unbelievable growth indeed, its so fulfilling to see everyone’s hard work pay off. Which is also my personal bucket list to win an Anvil in my career.

Happy Birthday to Austine Huang as well for being a very supportive mentor and friend, your trust in us won’t make this all possible.

To more Anvils in the future! ๐Ÿ˜๐Ÿ˜๐Ÿ˜
Thank you everyone!”
wrote realme Philippines Marketing Lead, Eason de Guzman, Jr. on his Facebook account while the event was still on-going at The Manila Hotel Fiesta Pavilion.

ComCo Southeast Asia

(Ferds Bondoy, Regional Integration and Chief Executive Director / Facebook)

ComCo Southeast Asia PR also bagged numerous awards for World Vision’s innovation challenge; WWF Ayoko ng Plastik campaign, Unilab Foundation’s Play Advocacy Week; and Eastern Communications VIP Link Club.

Megaworld Corporation

Cheers to 12 Anvils for Team Megaworld! โœจ
It included a Silver win for our little experiment, ‘Capturing Chinatown’. Shout out to the talented Instagrammers who featured undiscovered areas of Binondo while billeted for 24 hours in Hotel Lucky Chinatown – in a fierce competition you’ll think they will never be friends again. ๐Ÿคฃ๐Ÿ˜… I kid. Congratulations for successfully sharing the beauty of the oldest Chinatown to the world, 3 million+ online reach and beyond. Let’s go, Year 2? โ˜บ๏ธ
Congratulations also to each influencer who participated in the other big winners: The Cebu Mangoes Festival at The Mactan Newtown and Visit Iloilo campaigns. These are perfect ways to make good use of selfies, ayt? ๐Ÿคณ๐Ÿป
From every pet pass given to every spark of firework in Eastwood City NYE Countdown, Megaworld Corporation will make you, ah, smile, one “Welcome to my YouTube channel” and look-away pose at a time. Congrats, fam! ๐Ÿฅฐ#55thAnvilAwards
(MJ de Leon/Facebook)

Digital Manager MJ de Leon for Megaworld Corporation enjoys the fruit of their labor from various campaigns that produced them 12 Anvil awards.

LG Philippines

(Millet Liberato-Simeon / Facebook)

LG Philippines bagged a trophy for the LG Laundry Love campaign launched this month, and last year, during National Womenโ€™s Month which aimed to encourage men to do their fair share of housework through the innovative technologies designed into LG Home Appliances; specifically, LGโ€™s line of powerful, feature-packed washing machines.

LG is one of the companies that are passionately committed to positive change amidst a variety of industries. We are delighted in the work this company is doing around the world, their corporate social responsibility helps build trust, raise awareness, and encourage social change. Thank you for trusting us, as your PR agency, LG Philippines.

We celebrate the truth in public relations and the society. Thank you to our Dear Media Friends, for spreading the good news, all the way attending and featuring our events. Your love and support fuels our passion to create more PR campaigns that will stand out from the rest.

We wholeheartedly believe that professional work can be a life-giving reflection of our values and heart for both the world and its people. Thank you, to my very own – Team M360 PR+Activations Agency, your individual hardwork drives us forward.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives, ” said Millet Liberato-Simeon of M360 PR+Activiations Agency.

PAGEONE

(PAGEONE/Facebook)

And the Agency of the Year award was given to PAGEONE. This is the agency’s 4th Agency of the Year recognition and 4th Grand Anvil Award to date. PAGEONE and their clients brought home a total of 55 trophies during 55th Anvil Awards of the Public Relations Society of the Philippines.

Congratulations to all the nominees and winners of the 55th Anvil Awards.

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